The idea sparked in a sleepless winter night in Canada. Testing started a few weeks later, few months later we tested the Egyptian market appetite during our annual summer visit to our home country, and this is when all the weirdness and magic sparked. Our weirdly excessive experimentation and our philosophy of using the finest ingredients and process of treating each cookie like it’s the only cookie yield unexpected feedback. Egyptians fell in love with our chunky scrumptious cookies. A few months later - today - and WeirdoughTM is just a natural sensation amongst Egyptians.